WHAT WE DO

And, a little bit about ourselves

Super Duper is an independent music publicity, consulting and copywriting firm operating on unceded Wurundjeri Land, Melbourne and Turrbal & Jagera Land, Brisbane in so-called-Australia. We were founded on Gadigal Land, Sydney in 2013. Storytelling, and giving people tools to tell their stories, is at the core of everything we do. It’s important for us to acknowledge that storytelling has been an integral part of Indigenous culture for sixty-five thousand years on the lands we are visitors on. The gravity of that history and connection is not lost on us, and we are incredibly fortunate to do this as our job.

Our specialty is crafting narratives that are authentic to artists and allow them to connect to their communities and culture more broadly. We pride ourselves on building successful PR strategies in their own right, and complimentary activities that support artist’s broader goals towards building long-term, sustainable careers.

The artists we work with have been nominated for or won ARIA Awards, J Awards, the Australian Music Prize, Music Victoria Awards, National Live Music Awards, Rolling Stone Awards, have had countless entires in triple j’s Hottest 100, ranked in annual Best Albums of the Year lists and a whole lot more.

They have also changed lives, and the industry – like Alex the Astronaut soundtracking the Yes vote in the same-sex marriage referendum, Camp Cope pushing for gender equality and safe spaces in music, and Jaguar Jonze holding an entire industry to account. Being part of the team that supports artists during these critical and life-changing moments is something we are incredibly proud of.

Genna Alexopoulos (she/her) Founder of Super Duper. Loves helping artists and people find their voice, Saturday morning album playbacks, and sharing meals with her loved ones. 

Liz Ansley (she/they) Publicist. Fervent music lover, autistic and proud, passionate about making the world a better place, supporter of wrong shoe theory. 

We are grateful to mentor young people in the music industry through AIR’s Women in Music initiative and previously through The Push’s mentoring program, and humbled to be the inaugural winner of the Independent Publicity Team of the Year award at the 2023 AIR Awards, which we were nominated for a second time in 2025.

Our team is small, mighty and highly agile, and we work with artists, companies and people we believe in, and music that we love. 

 always support your community. watch the sun rise, eat delicious food, gas up your friends and always support your community. watch the sun rise, eat delicious food, gas up your friends and

Our services have all been born from the one thing we’re here to do: help people tell their stories. We work with artists, organisations, advocates and people we believe in.

Music publicity is the heart of Super Duper. We work with artists, record labels, music festivals, promoters and managers to build strategic and effective publicity strategies for single releases, album releases, tours, and special moments in our artist’s careers.

We offer 1:1 consulting for musicians, music companies and industry executives.

It’s flexible by nature and taps into our extensive experience working with artists, and in corporate communications having led and contributed to projects for the United Nations, Sydney Opera House and Arts and Culture programs for local councils.

In our 1:1 consulting, we can:

  • Work with artists to hone their PR strategy and share tools to do their own press outreach
  • Project manage releases and help independent and self-managed artists stay on track
  • Build in-house PR departments for music companies, train their teams and streamline internal systems
  • Create internal and external communications strategies
  • Craft holistic thought leadership strategies for industry executives
  • Develop and present workshops and educational programs

and much more.

Not sure how to talk about your music? We craft compelling artist bios, press releases, social media captions, and more. Copy that captures your sound and story, with angles that get attention. We work with a range of clients on producing:

  • Artist bios
  • Press releases
  • Social media copy
  • Newsletters
  • Op-eds
  • Speeches + keynotes

and much more.

Kind words from
kind people

I have worked with Super Duper for a number of years now and have found they go above and beyond to ensure that they get an incredible amount of PR exposure for their clients. They put so much care and thought into everything they do to ensure the PR is aligned with the artists’ vision and principles. In my experience, they really dig deep into the ideas behind the artists’ music and beliefs, and find outlets outside of the norm of a traditional music PR campaign which delivers an extremely well thought out campaign.
Cathy OatesManaging Director, Original Matters, and former Head of Marketing, Warner Music Australia
Super Duper has been an important guide for the voice of our ongoing projects and brand building. From tone and narrative to tailored descriptors and pull quote sentences, their vision for a story arc and consistent approach to communication has been an outstanding part of working with them. They never let an opportunity pass to reiterate and build on the public narrative and are an asset at every stage of the project development.
[Confidential]Global Manager, Comms Strategy & Ghostwriting Client
Super Duper has been a trusted source for PR representation for me for over ten years. I first brought Genna on to represent The 1975 for their launch into the Australian market before continuing to engage her for various publicity projects across Sydney, London, New York, and Los Angeles. Holding best-in-class relationships across the media and music industries, outstanding results are always yielded. Genna cultivates strong partnerships with her clients, adds impeccable attention to detail, creative strategy, thought leadership, and charm to all of her work, and I will continue to be a long-term client for years to come!
Cindy JamesSVP/Head of Commercial Marketing, Virgin Music and Universal Music Group
I've had the pleasure of working with Genna on a number of [PIAS] and Inertia Music campaigns. It goes without saying that Genna is an absolute gun at promo with her years of experience, but beyond her impressive PR knowledge and strategy she also works with a level of integrity, enthusiasm and open communication that makes her a go-to publicist for our artist and labels.
Mari StuartDirector, Label Group (Australia), [PIAS]
I have hired Genna to run PR for multiple clients of mine. Not only is she a pleasure to work with, but her foresight into culture means she is always seeking out interesting, creative, and thoughtful angles for pitching and finding new audiences. Her contacts are second to none, and she leaves no stone unturned in her quest to get you in front of the correct demographic that will become lifelong fans.
Jade NazarethOne Louder

Get in touch

Have a project in mind, or just want to sound out what we’re all about? We’re a short message away.

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